USING OUR PLATFORMS FOR CHANGE
A guided session for (historically) apolitical influencers who are ready to speak up about social justice wisely and effectively
THURSDAY, mARCH 19
12Pm—2pm PT on Zoom
Recording Available
We’re a group of social media creators (50k—4m followers) who run relationship, mental health, and self-help businesses.
Our brands have historically veered less-political. In the face of rising authoritarianism and state violence, we feel called to incorporate social justice messaging into our public work—but the same time, we hold fears, doubts, and concerns about doing so. If we’re going to share social justice messaging, we want to make sure we’re doing it strategically, wisely, and with the greatest likelihood of impact. This session will help us do just that.
Join us live:
Thursday, March 19
12-2pm Pacific Time
Hosted on Zoom
Capped at 25 Participants
Recording
Available
CAN’T ATTEND LIVE?
SIGN UP TO GET THE RECORDING.
Using Our Platforms for Change is a 2-hour, guided strategy session where we’ll learn how to protect our followers’ trust while using our voices to contribute to real change in this high-stakes political moment.
In this session, we’ll:
Navigate the influencer-specific risks of speaking up.
We’ll openly address the real fears creators face—shadow-banning, losing engagement, losing income, saying it “wrong”—and with guidance from PR expert Mory Fontanez, discuss how to mitigate risks to our brands and businesses while showing up in brave, high-impact ways.
Get an overview of this political moment—and our part in shaping it.
We’ll hear, from an expert in the field, a concise, simple overview of social movement strategy: how large-scale change gets made, which issues most urgently need amplification right now, and the organizations already doing frontline work.
Strategize on-brand content that’s authentic and impactful.
Through guided reflection and small-group breakouts, we’ll clarify what our unique audiences already trust about our voices; workshop socially conscious content that feels personal, real, and aligned; and explore ways we could collaborate to strengthen reach and impact.
Research out of Columbia and Harvard shows that when historically apolitical influencers speak out, we have three times as much impact on followers' beliefs and behaviors as those who have more politically-focused brands — thanks to the parasocial relationships we’ve built with our audiences based on trust and authenticity.
meet your facilitators
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meet your facilitators 〰️
Mory Fontanez
CEO and Founder, Eight22 Group
Mory Fontanez is the founder of Eight22 Group, an author, speaker, and trusted advisor to Fortune 500 CEOs and public figures navigating high-stakes moments. Her clients have included Jonathan Van Ness, Dylan Mulvaney, and Billy Eichner, among others.For more than two decades, she has guided leaders and cultural influencers through crisis, rapid growth, and reputational risk. Her work blends strategic rigor with intuitive leadership, helping public figures find clarity, confidence, and lasting transformation.
Pop Culture Collaborative
The Pop Culture Collaborative (PCC) harnesses the exponential influence, scale, and speed of pop culture to advance social justice. Since its launch, the PCC has successfully brought social justice movements, the entertainment industry, cultural and narrative strategists, and philanthropy together into one powerful field to build narrative power for a just future. Their strategies center the leadership and vision of Black and Indigenous people and people of color, especially those who are women, queer, trans, nonbinary, disabled, immigrant, and/or religiously diverse.
Building Belonging
Building Belonging is a transformation accelerator. We strengthen movements that build belonging, by convening liberatory leaders to transform systems and culture.
SIGN UP
Using Our Platforms for Change
Thursday, March 19 | 12-2pm Pacific Time
This session is capped at 25 participants to allow discussion and personalized strategy. Live attendance is highly recommended, but a recording will be sent out for those who can’t attend live.
This event is free and open to influencers who have 25K+ followers across platforms. When you sign up, session information and a Zoom link will be sent to your provided email address.